Rogers Communications has acquired the 'Long John Index Service of Canada' from the Canadian Government for $294. The deal completed yesterday, is another step in Rogerses expanded push into the Albert Market.
"We're obviouisly very excited, we love to buy things" said Rogers CEO, Rod Rogers. " We feel that the Long John Index goes well with our media strategy, including TV, Web, Radio, Magazines, Newspapers, and Church Newsletters."
"This is a big day for everyone at the Rogers Family" added Rogers CFO, Rob Rogers. "I've been a fan of Rod's for a while, and I am very excited by the moves he is making.
There will be some personnel and restructing at the Long John Index. Carrie Doll, formerly of CTV Edmonton News, will replace Colin MacIntyre as the 'Chief Intern'. Doll will be the face behind the newly restructured ' Rogers Presents 'the Long John Index' by Rogers', when it re-launches November 1st. MacIntyre was terminated.
Bob Rogers, head of "Rogerses Miscellaneous Purchases Division" says Rogers has big plans for the Long John Index.
"Certainly once we figure out what it is they actually do here, what the Chief Intern's role is, and why they have all these interns and wildlife running around, we'll be able to turn this into a viable web property. Oh and we'll be putting up a paywall." he added.